![]() ![]() This wasn't the newer, General Mills blend, THIS was the Ralston Companies recipe. This was it the same cereal that I had grown up with. As the first scoop hit my taste buds, my mind wandered to early times, days when Spider-Man and X-Men cards adorned Cookie Crisp boxes. Pouring the cereal into a bowl, I could tell that the texture looked the same as well. Once everything had been sorted and stored it was time to open this treasure from the Holy Land.Īs the cardboard was ripped away and the plastic bag was parted from side to side, the smell of the cereal began to fill my nostrils. The trip home seemed to take longer than normal and the ritual of putting away the groceries seemed even longer. After valiantly protecting the box from all potential takers, we proceeded through the checkout and I carefully prepared the item for it's long transport home. Within seconds, it donned on me that I might've just found the Holy Grail. ![]() The other thing that caught my eye was the manufacturer a giant Red "R" logo and text indicating Ralcorp Holdings. Living in the Northeast US, it's not often that you see Hebrew written on anything, especially a cereal box. On one such trip, this box caught my attention.Īs you can see in the image, the presence of Hebrew drew my eye immediately. As a cereal connoisseur, I will often try out different cereals from various companies. Like many discount stores, this chain purchases large grocery lots and discounts the price to move large quantities of merchandise. In an effort to save money, my wife and I often frequent a discount grocery store for many of our frozen and boxed grocery needs. Even bigger though, was the recipe for the cereal changed, altering the flavor of the cereal and preventing me from enjoying the sweet taste of Cookie Crisp ever again, or so I thought. In 2005, Chip was redesigned again, bearing no resemblance to the original Chip. After obtaining the Cookie Crisp license, General Mills made Chip the primary mascot of the cereal. This would include Cookie Crisp and Chex, their two major cereals. The late 1990's would lead to many changes for Cookie Crisp though, as in 1997 Ralston sold their cereal line and character trademarks to General Mills. ![]() It wouldn't be until the early 1990's that Cookie Crooks dog, Chip, would be introduced. For much of my childhood, it was the misadventures of the Cookie Crook that filled my Saturday cartoon commercial blocks. From 1977 to the early 80's, Jarvis tried to make breakfast magical by peddling three varieties of Cookie Crisp the traditional Chocolate Chip, Vanilla Wafer and Oatmeal Cookie Crisp.īeginning in 1981, the mascot again switched, this time introducing the Cookie Crook and Officer Crumb, the Cookie Cop. Introduced in the late 1970's by Ralston, the original Cookie Crisp box featured a wizard known as Jarvis. That cereal? The almighty Cookie Crisp.įirst though, we need to discuss the long history of Cookie Crisp. However, I want to focus on one cereal in particular and a recent trip that was made to a discount grocer. Cap'n Crunch, TMNT/Spider-Man Cereal, Lucky Charms, Frosted Flakes, Ice Cream Jones, Trix, Fruit Loops, and Fruity Yummy Mummy the list could go on and on. With two younger sisters, my kitchen always had more than one cereal option available. Weekly grocery trips were deemed successful if I was able to bring home a box of cereal with an elusive prize or set of cards inside. ![]() While He-Man, GI Joe, Transformers, comics and sports occupied most of my time, mornings were always dedicated to breakfast. Like many of the Retro Junk community, I was a child of the 80's. ![]()
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